New functionality brings Pages much more into alignment with normal Facebook user profiles. Obvious bits include a featured images strip, resized profile pics, user-controlled wall post filtering and expanded functionality for admins like advanced email notifications and spam / moderation settings. But is this going to make you money? Unlikely.
Interact as a Page
The real game-changer is the addition of 'use Facebook as your page'. Basically, Facebook has given Pages a bunch more posting priviligies, and the ability for admins to interact with other areas of Facebook as a Page.
The best parts
- 'Like' Pages - Pages can now 'like' and feature other pages
- Page newsfeed - See activity from liked Pages in your Page's own newsfeed
- Mutual friends and interests - A widget shows users what 'likes' they have in common with a Page
- Newsfeed algorithm changes - Page posts by friends rank higher than generic posts, leveraging healthy relationships between fans and their friend networks
- Post as a Page - Post as your page on other Pages you like (so long as they don't block you)
- Post as a user - Conversely, admins can strategically select the right persona when posting on their own Page - as user or Page
Why is this good?
Being able to interact as a Page and having contol over those interactions opens new doors for aligning and engaging with the right communities, Pages and influencers. Good job FB.What might go wrong?
The obvious drawback is spam from other Pages. No doubt Facebook will implement mitigation strategies eventually, but for now the onus is on admins to carefully monitor their own walls.
