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Friday, September 24, 2010

Tasmanian AMI Awards: Winners announced

I've never been big on awards ceremonies, but Tassie marketing's night of nights has a lot of good things going for it - not least of which being its zero-tolerance policy on big fuckoff acceptance speeches.


It was a sweet night, and hats must go off to the Floatingworld and Walker Designs crews for delivering brilliant live pitches, and of course to MC Richard Crawford - who is consistently hilarious.

Anyway, here's the winners:
  • Marketer of the Year - Peter Choraziak
  • Emerging Marketer of the Year - Scott Woodhouse
  • Student Marketer of the Year - Christiane King
  • Brand Extension - MyState Financial / Red Jelly
  • Brand Revitalisation - Country Club Tasmania
  • Consumer Insight - Aurora / Red Jelly
  • Corporate Social Responsibility - MyState Financial / Red Jelly
  • Experiential and Band Experiences - Clemenger Tasmania
  • Green Marketing - Aurora / Red Jelly
  • Marketing Communications - MyState Financial / Red Jelly
  • New Product / Service Launch - Aurora Energy / Red Jelly
  • Social Marketing - Aurora / Red Jelly

It's good to see so much talent kicking around Tasmania - and then so much of that coming massively unstuck at the Cargo afterparty. Shout outs to the AMI for another solid local gig.

Wednesday, September 22, 2010

Tamanian AMI Awards - Tomorrow Night!

The 2010 AMI Awards is on tomorrow night at Hobart's Peacock Theatre. So if you're in marketing, advertising or anything in between, come check out Tassie's best campaigns over a glass of sparkling and canapés.


Come party with us
Hope to see you there - should be a sweet night!

Thursday, August 12, 2010

More from ADMA Forum 2010

Just found some random pictures from last month's ADMA Forum in Sydney. It was such a sweet event I just had to put em up.

Some random guy
Jules Hall, Managing Director, The Hallway, delivering his case study on Jamison Whiskey
Adam Dunne, CEO, Aura Interactive on creating brand engagement using mobile
Andrew Littlewood, Director of Analytics and DR, PHD on 'Fluid Marketing'

Sunday, August 8, 2010

I hereby declare Not4Pro's 2010 open!

Last Wednesday's launch of Not4Pro's went beautifully. A good turnout, brilliant presentations from some of Australia's biggest NFP's and a solid showing of young Tassie marketers - couldn't hope for any more.

Check out the slideshow below from our Flickrstream.



Put these dates in your diary!
  • Students to approach their chosen NFP(s) by COB Friday 13th August
  • NFP to offer the work placement to successful applicant by COB Friday 20th August
  • Placements begin on Monday 23rd August
Thanks again everyone for supporting a great initiative - looking forward to seeing how it all unfolds!

Sunday, August 1, 2010

Thanks for 3 awesome years!

Just a quick one to say a huge thank you to Hobart-based technology incubator (and my second home) In-tellinc, who over the past three years have have given me every opportunity to learn, explore and develop my career.

So thanks a million to James Robinson, Scott Brownell, Larry Podmore, Judy Holter, Neville Wilson and Zain Wright for a great time and so many brilliant projects! And in particular I want to thank Suzi Watral, who's been a close colleague and personal mentor since bringing me into the K2B Marketing Graduate Program in 2007.

Thanks again guys!

Thursday, July 29, 2010

Connecting students with big brands - this Wednesday

I'm amped that this Wednesday is the launch of Not4Pro's - a cool new AMI initiative connecting UTAS marketing students with pro bono work inside some of Australia's biggest not for profit brands!

“Having the knowledge that your work is helping many people in your community is really rewarding and gives you a whole new insight into the benefits of marketing” - Ashleigh Walker, MS Society


Come party with us for FREE on Wednesday

Come say hi at the City Mill Cafe on Wednesday - hear some great speakers, meet some smart people, and maybe even land yourself a career-changing gig with a big not for profit!

"What better way to get involved in marketing than by experiencing the very challenging world of not for profits" - Ric Fletcher, Cancer Council

Don't miss out - RSVP here

Space is limited, so RSVP on Facebook, or by emailing me on scottywoodhouse@gmail.com to reserve your spot.

Monday, July 26, 2010

Sweet case study: The Great Schlep

Precision targeting. Loads of creativity. Disruptive approach. Brilliant example of smart direct marketing.