Online marketing suite

Watching @jerrong presenting Sitecore's Online Marketing Suite - quite cool.

Does all the stuff you'd expect it to, like analytics, content management, campaign management, multivariate testing / optimisation etc. But the interesting part of this service is what Sitecore calls 'Realtime Personalisation' - dynamically profiling visitors and rendering relevant web content based on what it knows about them. Nice.

Adding this dimension to your digital arsenal creates all kinds of new opportunities for testing, optimisation and kicking ass on the web. Awesome preso @jerrong.