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Friday, July 1, 2011

Convention/Disruption/Vision

Just picked up Jean-Marie Dru's Beyond Disruption - Changing the Rules in the Marketplace. First time I've been excited about a book in ages.


Thought I might blog some of the book's best bits, just to get them in my head. Here's a safe place to start:

 "Start by identifying the Conventions that restrict the thought process, then you challenge them through a Disruption, a radically new and unexpected idea. This is all done with a very definite sense of Vision - of where you are going, of the ground you want to cover from today to tomorrow."

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