Introvert / extrovert? Shit yes it matters!

The douches on X-Factor may have dissed him, but the reality is 18 y/o Luke O'Dell has shined more attention on their crappy show than they could ever hope to generate on their own.

The dude's song "Introvert, Extrovert Doesn't Matter" is trending like it's going out of fashion all over the web.

Why? Because whatever it was that he did last night, it hit a nerve. It actually made people feel stuff they didn't expect to feel.

Check it out (below) - 'head' is among his song titles' top associated keywords. I know what you're thinking, not because people are calling the guy a 'dick head', but because his performance is 'stuck in their heads' (I checked it out).

Big ups mate. This is the kind of badass attitude that we as marketers can learn from.