You can't polish a turd

I met a guy today who seeds video content. Fork out $0.20 - $0.50 per view,  and he'll reach out to a database of bazillions and push targeted traffic/UGC/thumbs up/pick-any-KPI at your content.

Being naive and Tasmanian, I won't lie, this service amazes me. Hedging your bets on a strategy you're not sure of. Guaranteeing the client minimum reach. Giving an already shit-hot campaign a big kickstart. How good is that?!!

Well, only as good as your content. Chucking cash at crap video might give the old view counter a headstart (provided viewers can tolerate your audiovisual nonsense for 80% of its duration), but will it start a groundswell? Will it make a point? Will it turn shit on its head? Will it be remembered?

You may as well piss your client's budget (and business) up the wall on TV.